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Matic has released the Serene, its first new robot vacuum model since its 2023 debut. The $1,695 vacuum is rated at 52 decibels on maximum suction, three decibels quieter than the original Matic, and existing owners can request a hardware upgrade in early 2027 for a fee based on what they paid.
Matic has launched the Serene, a new robot vacuum rated to operate at 52 decibels on its highest suction setting. Available now for $1,695, it costs $200 more than the original Matic’s current $1,495 price; the company says existing owners will be able to request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since the company’s 2023 debut. The main stated change is a new hardware stack intended to reduce noise. Matic says the vacuum produces 52 decibels at maximum suction, compared with 55 decibels for the original model. The Verge report describes the claimed sound level as roughly comparable to a running refrigerator.
Matic cofounder and president Mehul Nariyawala told The Verge that the Serene is aimed at people who are especially sensitive to noise. He said the rest of the product is “exactly the same Matic.” The original vacuum will remain on sale at its current price of $1,495.
Existing Matic owners can request an upgrade to the Serene hardware in early 2027. The upgrade price will be the difference between the buyer’s original purchase price and the Serene’s $1,695 price. That means the amount could vary: owners who paid $1,095 for the original model at launch could owe $600, while the difference for someone who paid the current $1,495 price would be $200.
Quieter Cleaning Without Lower Suction
The practical pitch is that owners may be able to run a robot vacuum while at home without choosing a quieter setting that reduces suction. Many competing vacuums offer quiet modes by lowering suction, while their higher-power settings are often louder. Matic’s stated goal is different: 52 decibels at maximum suction, rather than a noise reduction achieved by cleaning less aggressively.
Noise can affect whether people let a vacuum finish its scheduled run. If a machine interrupts work, calls or other activities, owners may stop it, leaving floors uncleaned and the task unfinished. The Serene’s lower rated output could matter to people who want to run a vacuum during the day. But the published rating is a company claim, and whether the difference is noticeable in a particular home will depend on the room, flooring and listening conditions.
The price also sets a clear trade-off. At $1,695, the Serene costs more than the original model, while buyers are paying primarily for the quieter hardware rather than a substantially different product. The upgrade option gives current owners a route to the new hardware, but its cost may be considerably higher for people who bought the original at its launch price.
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Matic’s Noise-Focused Design
Matic’s original vacuum took a different approach to the market than the circular, lidar-equipped robots sold by brands such as iRobot, Roborock and Dreame, according to The Verge. Nariyawala said the company designed its product to address what he called the “seven deadly sins of robot vacuums,” including noise, getting stuck and becoming trapped under furniture.
The original Matic launched with a company rating of 55 decibels at its highest setting. The Serene lowers that figure by three decibels, according to Matic. For comparison, The Verge reports that many robot vacuums run at around 55 to 60 decibels in quiet mode, often with reduced suction, and closer to 70 decibels at high power. Those figures describe broad product categories, not independent tests of the Serene against named competitors.
The Verge’s Jennifer Pattison Tuohy said she could run the original Matic while working from home, but sometimes had to stop it during phone calls. Tuohy said she plans to test the Serene and publish a full review. That review could provide evidence beyond the company’s sound-level claim about how the new model performs in everyday use.
Independent Noise Tests Still Pending
The 52-decibel figure comes from Matic; the source report does not provide independent laboratory measurements or a detailed testing method. It is not yet clear how the sound level will vary across floor types, rooms or cleaning conditions, or how much quieter the Serene will feel to users in everyday homes.
The report also does not give a precise date in early 2027 for owner upgrades or explain the full process for requesting one. Owners’ costs depend on what they paid for their original Matic, and the source does not detail whether other terms, eligibility rules or service steps will apply.
Cleaning performance has not yet been independently reviewed in the supplied report. Matic says the Serene is otherwise the same as the original, but a full test is still needed to assess how the new hardware affects cleaning, usability and noise in practice.
Reviews and Owner Upgrades Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. The next major milestone for existing owners is the company’s stated plan to offer hardware upgrades in early 2027. Matic has not provided a specific start date in the source report.
The Verge said its reviewer plans to test the Serene and publish a full review. That assessment should help clarify whether the lower sound rating translates into a meaningful difference at home and whether the vacuum maintains the original model’s cleaning performance. Until then, the noise figure and the promised everyday experience remain claims from the manufacturer and its president.
Key Questions
How much does the Matic Serene cost?
The Serene costs $1,695 and is available now. That is $200 above the original Matic’s current $1,495 price.
How quiet is the Serene?
Matic rates it at 52 decibels on maximum suction, three decibels below the original Matic’s 55-decibel rating. The figure has not been independently tested in the supplied report.
Can existing Matic owners upgrade?
Matic says existing owners can request a Serene hardware upgrade in early 2027. The charge will be the difference between the owner’s original purchase price and $1,695.
Is the Serene otherwise different from the original Matic?
Nariyawala told The Verge that, apart from the noise-related hardware change, the Serene is “exactly the same Matic.” The original model will continue to be sold.
Source: rss
